Our Three Step Process
Lead Capture, Advertising and Kickstarter Boost
Our Three Step Process
Lead Capture, Advertising and Kickstarter Boost
Moshi, a premium lifestyle and tech accessories brand, needed a full-funnel digital strategy—including ecommerce automation, paid ads optimization, and a large-scale Kickstarter launch. Through advanced automations, conversion-focused funnels, and end-to-end campaign coordination, Moshi achieved dramatic gains in revenue, conversions, and crowdfunding performance.
Client Background:
Moshi designs premium lifestyle and tech accessories, known for minimalist aesthetics and high-quality engineering. Their mix of ecommerce operations and new product launches required sophisticated funnel management, multi-channel coordination, and strong creative execution.
Challenge:
Moshi faced three major growth obstacles:
Underperforming ecommerce funnels — weak abandoned cart systems, incomplete email flows, and low lead capture efficiency.
Stagnant paid ads performance — Meta and Google campaigns lacked creative rotation, optimized audiences, and systematic testing.
High-stakes Kickstarter launch — an upcoming product required a coordinated, large-scale crowdfunding strategy including planning, creative assets, video, ads, and cross-team collaboration.
Moshi needed a unified digital strategy that improved day-to-day ecommerce revenue and executed a high-impact Kickstarter launch.
Solution:
Ninjalyze delivered an integrated solution covering funnels, automation, paid ads, and Kickstarter launch operations.
1. Funnel Automation & Email Sequences
Built multi-step abandoned cart, welcome, win-back, and retention flows.
Added lead capture systems with segmentation and personalized journeys.
Combined email + SMS for higher recovery rates.
2. Abandoned Cart Recovery Optimization
Implemented dynamic incentives, product reminders, and behavioral triggers.
Strengthened cross-channel recovery (email, SMS, retargeting).
3. Paid Ads (Meta + Google) Optimization
Introduced ongoing creative rotation and testing cycles.
Improved audience targeting with custom/lookalike strategies.
Optimized landing pages and merchandising for higher conversion rates.
4. Kickstarter Campaign Strategy & Execution
Managed full planning, timelines, content needs, and launch operations.
Coordinated with agencies, creators, and internal teams for promo material.
Oversaw video production concepts, scripting, and edits.
Built pre-launch funnels, hype-building campaigns, and paid traffic strategies.
Integrated email flows and landing pages for early backer acquisition.
Results:
The combined ecommerce and Kickstarter strategy produced standout results across multiple channels.
Client Background:
Moshi designs premium lifestyle and tech accessories, known for minimalist aesthetics and high-quality engineering. Their mix of ecommerce operations and new product launches required sophisticated funnel management, multi-channel coordination, and strong creative execution.
Challenge:
Moshi faced three major growth obstacles:
Underperforming ecommerce funnels — weak abandoned cart systems, incomplete email flows, and low lead capture efficiency.
Stagnant paid ads performance — Meta and Google campaigns lacked creative rotation, optimized audiences, and systematic testing.
High-stakes Kickstarter launch — an upcoming product required a coordinated, large-scale crowdfunding strategy including planning, creative assets, video, ads, and cross-team collaboration.
Moshi needed a unified digital strategy that improved day-to-day ecommerce revenue and executed a high-impact Kickstarter launch.
Solution:
Ninjalyze delivered an integrated solution covering funnels, automation, paid ads, and Kickstarter launch operations.
1. Funnel Automation & Email Sequences
Built multi-step abandoned cart, welcome, win-back, and retention flows.
Added lead capture systems with segmentation and personalized journeys.
Combined email + SMS for higher recovery rates.
2. Abandoned Cart Recovery Optimization
Implemented dynamic incentives, product reminders, and behavioral triggers.
Strengthened cross-channel recovery (email, SMS, retargeting).
3. Paid Ads (Meta + Google) Optimization
Introduced ongoing creative rotation and testing cycles.
Improved audience targeting with custom/lookalike strategies.
Optimized landing pages and merchandising for higher conversion rates.
4. Kickstarter Campaign Strategy & Execution
Managed full planning, timelines, content needs, and launch operations.
Coordinated with agencies, creators, and internal teams for promo material.
Oversaw video production concepts, scripting, and edits.
Built pre-launch funnels, hype-building campaigns, and paid traffic strategies.
Integrated email flows and landing pages for early backer acquisition.
Results:
The combined ecommerce and Kickstarter strategy produced standout results across multiple channels.
Moshi, a premium lifestyle and tech accessories brand, needed a full-funnel digital strategy—including ecommerce automation, paid ads optimization, and a large-scale Kickstarter launch. Through advanced automations, conversion-focused funnels, and end-to-end campaign coordination, Moshi achieved dramatic gains in revenue, conversions, and crowdfunding performance.
Client Background:
Moshi designs premium lifestyle and tech accessories, known for minimalist aesthetics and high-quality engineering. Their mix of ecommerce operations and new product launches required sophisticated funnel management, multi-channel coordination, and strong creative execution.
Challenge:
Moshi faced three major growth obstacles:
Underperforming ecommerce funnels — weak abandoned cart systems, incomplete email flows, and low lead capture efficiency.
Stagnant paid ads performance — Meta and Google campaigns lacked creative rotation, optimized audiences, and systematic testing.
High-stakes Kickstarter launch — an upcoming product required a coordinated, large-scale crowdfunding strategy including planning, creative assets, video, ads, and cross-team collaboration.
Moshi needed a unified digital strategy that improved day-to-day ecommerce revenue and executed a high-impact Kickstarter launch.
Solution:
Ninjalyze delivered an integrated solution covering funnels, automation, paid ads, and Kickstarter launch operations.
1. Funnel Automation & Email Sequences
Built multi-step abandoned cart, welcome, win-back, and retention flows.
Added lead capture systems with segmentation and personalized journeys.
Combined email + SMS for higher recovery rates.
2. Abandoned Cart Recovery Optimization
Implemented dynamic incentives, product reminders, and behavioral triggers.
Strengthened cross-channel recovery (email, SMS, retargeting).
3. Paid Ads (Meta + Google) Optimization
Introduced ongoing creative rotation and testing cycles.
Improved audience targeting with custom/lookalike strategies.
Optimized landing pages and merchandising for higher conversion rates.
4. Kickstarter Campaign Strategy & Execution
Managed full planning, timelines, content needs, and launch operations.
Coordinated with agencies, creators, and internal teams for promo material.
Oversaw video production concepts, scripting, and edits.
Built pre-launch funnels, hype-building campaigns, and paid traffic strategies.
Integrated email flows and landing pages for early backer acquisition.
Results:
The combined ecommerce and Kickstarter strategy produced standout results across multiple channels.
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations